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Voxofon Presents on OTT Monetization and Revenue Models

Says traditional telecoms that take a wait-and-see approach risk becoming irrelevant

Voxofon, a rapidly growing provider of mobile apps utilizing over-the-top (OTT) voice and messaging services, today announced that Voxofon co-founder and board member Roberto Moctezuma presented recently at Monetizing OTT Services 2014.  Moctezuma’s presentation, “Understanding What OTT Messaging Providers Need and Expect In Order To Partner with Operators,” described the revenue generating opportunities of partnering with OTT messaging providers such as Voxofon.

Facebook’s acquisition of WhatsApp was a clear signal of the turmoil that threatens telecom operators' traditional voice and messaging revenues. In Europe, several telecom operators have realized that a wait-and-see approach is no longer an option. German mobile operator E-Plus, which struck a deal to launch a WhatsApp-branded service, while Russian mobile operator VimpelCom announced a similar agreement last December. In the same month, Deutsche Telekom and Telecom Italia inked partnerships respectively with Twitter and Amazon to host their apps on mobile devices.

“Telecommunications has experienced the emergence of a new ecosystem – in which Voxofon and other OTT services are disruptors – bringing a consumer-centric approach to product and service development and an international perspective to the concept of connectivity,” said Moctezuma. “Instead of locking customers into a rigid set of bundled products and services, this new ecosystem is rooted in the development of simple, innovative solutions that allow consumers to leverage the latest devices and technologies to communicate and engage with their friends and family in specific ways that appeal to them.”

In response to the growing appetite and opportunity for incorporating calling and messaging features into mobile and Web applications, Voxofon also recently announced the launch of Bit6 (www.bit6.com), a real-time communications platform that allows developers to add communication features into their applications with just a few lines of code. With Bit6, developers are able to quickly respond to the changing needs and behaviors of consumers and create the next WhatsApp or SnapChat in a matter of days.

Monetizing OTT Services 2014 took place in London March 25-27 2014.  Moctezuma’s presentation was part of the OTT Player Focus Session. Moctezuma also participated in a session-ending panel discussion, “How Can Operators Drive Value From OTT Services and Enhance the Customer Experience?” with Philippe Joly of Yeloword; Jone Oostveen of Spotify; and Andreas Fjeld of Telenor Norway.

In his presentation, Moctezuma detailed what OTT messaging providers need and expect in order to partner with operators, described how to manage the increasingly fragmented telecommunications ecosystem, identified how to leverage partnership models to ensure successful ventures, and showed how operators fit into Voxofon’s current and future strategy.

See Moctezuma's presentation slides here: http://www.slideshare.net/RobertoMoctezuma/the-rise-of-communicationsasaservice-caas

Voxofon apps for iOS, Android, Blackberry, Windows and other platforms are currently powered by the Bit6 platform.  Bit6 is currently accepting applications for developers to have early access.  To download the Voxofon apps, visit http://voxofon.com/apps/.

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About Voxofon

Voxofon, a provider of OTT (over-the-top) voice and messaging solutions, develops simple, easy-to-use apps (iOS, Android, Windows Phone, BlackBerry) that deliver free and low-cost calls and texts globally.  Designed to enable both smartphone and feature phone users, Voxofon delivers a cloud-powered platform that makes it easy to have real-time communication with practically anyone in the world.  Voxofon is based in Houston, Texas, and was founded in 2008. For more information, please visit www.voxofon.com.

More Stories By Daniel Keeney

Dan Keeney is the president of DPK Public Relations, which represents PULSE, The Aldridge Company, Schipul - The Web Marketing Company, Society for Heart Attack Prevention and Eradication, ERHC Energy, Saint Arnold Brewing Company, Arocha Hair Restoration among other companies. Specialties include helping organizations increase their positive visibility and establish and strengthen relationships with influencers in their markets.