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Web Marketing Company Is Key Ingredient in Gluten Free Houston’s Growth

Gluten free diet is more than a trend – 85 percent with celiac disease are undiagnosed

For sufferers of celiac disease and others seeking healthy diet options, the holidays can be a time of frustration and disappointment – and that’s if they are lucky and don’t get terribly ill. Gluten Free Houston is using a newly expanded and upgraded online store ( designed and developed by Schipul – The Web Marketing Co. ( to make gluten free Thanksgiving accessible to all Texans for the first time.

“Thanksgiving is the one meal of the year that has been impossible to enjoy gluten free, so this is a big deal and we are proud to be a part of it,” said Randi Markowitz, managing partner of Gluten Free Houston. “It is easy to take for granted, but I can’t tell you how excited my customers get when they realize they will be able offer gluten free bread, muffins, pies, cookies and cakes for the holidays. It is a huge deal.”

Powered by Wordpress, the new website already accounts for approximately 20 percent of sales. It features available baked goods that can be searched by category, popularity or price. Shoppers can purchase and pay online, and Gluten Free Houston offers free shipping in Texas with any online order of $40 or more. The site also details the Saturday Specials offered at Gluten Free Houston’s retail store at 1014 Wirt Road at I-10 West.

“I like that the website is always open for business – when I get in there are orders waiting to be filled, which is great,” said Markowitz. “I think it has exceeded expectations because it is easy for my customers to use and easy for me to keep updated. Adding content is as easy as typing an e-mail.”

Schipul’s customizable line of Wordpress-powered website and blog packages include installation, module enhancements and custom themes. Wordpress blog and website design extends and complements the Tendenci® online management software that Schipul develops and markets.

Celiac disease is an autoimmune disorder triggered by eating foods that contain gluten. A recent study by the University of Maryland School of Medicine Center for Celiac Research estimates that one in 133 Americans have Celiac disease. Others have embraced gluten free options as more healthy.

About Schipul - The Web Marketing Company

Schipul – The Web Marketing Company developed and builds on the Tendenci Web marketing application, a powerful online tool with over a half million people logging in during the past year and millions of users overall. Schipul is based in Houston, and provides marketing services on the Internet to more than 300 organizations from a variety of service industries in local, national and international markets. Schipul’s business clients include the Brennan’s of Houston, Safety Vision and MGM MIRAGE Mississippi Operations among many others. Additional information about Schipul is available at and

More Stories By Daniel Keeney

Dan Keeney is the president of DPK Public Relations, which represents PULSE, The Aldridge Company, Schipul - The Web Marketing Company, Society for Heart Attack Prevention and Eradication, ERHC Energy, Saint Arnold Brewing Company, Arocha Hair Restoration among other companies. Specialties include helping organizations increase their positive visibility and establish and strengthen relationships with influencers in their markets.